The university establishes the first international collaboration in sports management

Beginning in the fall of 2024, the University of New Haven will host more than a dozen full-time European University Madrid students, welcoming them into the university community and allowing them to enjoy a myriad of opportunities from the University and the American sports industry. have to offer.

June 15, 2022

By Renee Chmiel, Office of Marketing and Communications

University of New Haven sports management students enjoy a variety of immersive and exciting experiences in and out of the classroom.

In the nearly 10 years that Ceyda Mumcu, Ph.D., has taught sports management at the University of New Haven, she has created countless immersive and exciting experiences for her students. She is now helping to create a unique experience that would bring together sports management students from the University and the European University of Madrid (EUM).

Associate Professor of Sports Management and Director of the University’s Sports Management Department, Dr. Mumcu develops the first collaboration of the sports management program with a foreign university. From the 2024-25 academic year, the University will welcome more than a dozen Spanish students to spend the academic year at the University as full-time students.

“We will use our networks and connections to support their professional growth while at the University,” Dr. Mumcu said. “I think it will open the eyes of our Spanish students and create great learning experiences for everyone.”

‘Strong program…ideal strategic location’

EUM students will become part of the University community, live on campus, take courses in sports management and experience all that the University has to offer. They will also complete an internship, taking advantage of the University’s proximity access to opportunities in cities such as Boston and New York, as well as its alumni base. This, says José Bonal, Ph.D., Academic Coordinator of the Bachelor of Global Sport Management for EUM, was one of the reasons EUM was so enthusiastic about collaborating with the University.

“We chose the University of New Haven because of its strong curriculum and great strategic location,” he said. “Our program aims to develop future sports managers who are well-rounded global individuals who have learned through experiences with different nationalities and countries. We believe that the best way to understand the sports industry should be to provide experiences in Europe and the United States, because historically Europe is a key market and, in terms of sports entertainment, the United States are by far the market leader.

Ceyda Mumcu, Ph.D., associate professor of sports management.
Ceyda Mumcu, Ph.D., associate professor of sports management.
“Focus on business acumen”

The University will welcome EUM students each year, creating opportunities for countless students to explore the sports industry while growing as global citizens.

“The Pompea College of Business is looking forward to an exceptional collaboration with the European University of Madrid,” said Brian Kench, Ph.D., Dean of Pompea College of Business. “WEU students will have the unique opportunity to intern in US-based sports industries and take courses at the University of New Haven, while the sports management department has the opportunity to extend its impact throughout the world.”

Dr. Mumcu says the sports industry in Spain differs from that in the United States in several important ways. Spain, she says, has two of the biggest brands in the world – Real Madrid and FC Barcelona football teams – as well as a well-established football industry. While soccer dominates the industry in Europe and Spain, the American industry has a different focus.

“We’re putting more emphasis on the business acumen of the jobs and the demands of the people in them,” says Dr. Mumcu. “We provide our students with the skills and experience needed to fill these positions. This will provide great opportunities for EUM students to experience the American perspective and our more business-oriented approach to the industry. He is very focused on revenue generation and exploring new avenues of revenue generation including fan engagement, consumer relations and social media.

“An exceptional opportunity”

Excited by opportunities to help students become global citizens, faculty at the University of New Haven, who have added a new ‘Globalizing Sports’ course for undergraduates in all majors, are thrilled the opportunities the collaboration will create for students. Dr. Mumcu says having EUM students in the classroom will also be exciting for American and international students, as it allows everyone to exchange ideas and perspectives.

“I think it’s an exceptional opportunity,” she said. “I come from a European background and the students are close to my own experience in terms of football fandom and behavior.

“When we talk about football in Europe and the behavior of fans in the classroom, for example, it’s very different for our students,” she continued. “They often leave the course with a new appreciation for these teams. Having Spanish students in the classroom will only make the experience more lively and real for the students, and I think it will be very exciting.

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