Star Sports Management Students Launch Pro Bowl Volunteering

Samantha Bickel, left, and Kamille Watson, right, with the Pro Bowl trophy.

The NFL’s Pro Bowl game on Jan. 28 brought the best of the best players from across the league to Miami to play a game. And some of Drexel University’s graduate students from the online MS in Sport Management program within the Center for Sport Management promoted the event.

Samantha Bickel, an online student currently in her sixth term of the two-year program, and Kamille Watson, an online student in her fourth term, spent two days volunteering at free fan activities promoting of the Pro Bowl at the ESPN Wide World of Sports Complex in Orlando. . During this unique opportunity, the Dragons went behind the scenes to learn about the business and promotional aspects of the sports industry, using the knowledge they gained from their Drexel lessons to advance their careers.

While in Florida, the students had the opportunity to help out with family events held in the days leading up to the big event – events like obstacle courses, a 40-yard dash along an LED display and even throwing, kicking and catching opportunities football after football. They ended up working in a secondary VR experience stimulator, helping put together a short video for fans to see and really feel in-game.

“The reactions from fans feeling like they were on the field with NFL players was priceless!” said Bikel.

For Watson, the opportunity to work with this type of event was also fantastic.

“I’ve always been a big fan of NFL On Location, which works with Nomadic Entertainment Group to put on some pretty spectacular events surrounding the Super Bowl and beyond. It’s a smaller scale version of those types of special events,” she said.

Watson hopes to use her degree to help develop events around major sporting events (like, oh, the Pro Bowl), and she’s already taken a course called “Sports Information and Public Relations” that covered the importance of special events. in the passion of the fans. for franchises and sports leagues. Watson also blogged about the experience on The Hot Kommodity, its branding and events service for local fashion and sports influencers.

Bickel also jumped at the Pro Bowl opportunity — which wasn’t directly for a class or a job — based on how much there was to learn from the experience.

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