Sports Management – Texas Woman’s University

MS or PhD in Kinesiology

Do you like sports ? TWU’s kinesiology degree with a focus on sports management was designed for the ultimate fan who wants to work in sports, whether in marketing, business, or operations. Earn your degree from one of the nation’s leading colleges and the top three in Texas (

The MS in Kinesiology (Sports Management) is 100% online and can be completed in just four semesters.

The doctoral program includes a combination of online and in-class instruction at our Denton campus.

With flexible registration, you can be admitted to the fall, spring, or summer semesters.

“Every project I did and every research paper I submitted was all directly or indirectly related to my role as an interscholastic athletic administrator. Thus, I learned to be a better manager, a better leader and a better critical thinker.

Lisa Langston, PhD ’10, Director of Athletics at Fort Worth ISD

Careers and Salaries

Graduates work in sports-related industries, including professional, major and minor leagues; college and high school sports; recreational and wellness facilities; not-for-profit sports organizations; amateur sports associations; sports management and marketing companies; and event operations. Career options include administration, general management, communications, facility operations, legal, marketing, player operations, retail/licensing, and ticket sales and operations.

Salaries in these occupations vary widely.

Grace McDowell

“The personal growth I experienced during my time at TWU helped prepare me to take on this new leadership role. I learned more about myself throughout the process, including developing a better understanding of my strengths and areas for growth.”

Grace McDowell, current PhD student, athletic director at Frisco ISD

Why sports management at TWU?

TWU offers this interdisciplinary program with a strong foundation in business, marketing, communications, and law. You will balance learning the business elements of sport with studying sport as a means of individual and social betterment.

Our program allows for a flexible online learning environment coupled with access to a varied and diverse sports industry in the Dallas-Fort Worth metroplex. You will collaborate with your classmates and apply what you learn with industry leaders.

As the largest public university in the country primarily for women, our program aims to empower future professionals, especially women, to be positive agents of change in the field of sport.

Masters program requirements

This is a 36-hour online program that allows you to select your culminating experience to include either an internship at a sports-related organization, a thesis, or a comprehensive exam. See full masters program requirements in the catalog of graduates.

Doctoral program requirements

This program requires 96 credit hours, with mentorship and engagement in national and international research and presentations with faculty. (See full doctoral program requirements in the graduate catalog.)

You must also select a minor outside of the kinesiology department. Recommended areas of research interest include business, communication, or educational administration.

As a doctoral student, you must acquire teaching and research skills. Before you can take your comprehensive exam, you must:

  • Give at least two presentations at local, state, regional, national or international conferences
  • Be involved in at least two research projects at TWU
  • Submit at least one manuscript for publication as first or co-author
  • Be mentored on teaching by a faculty member resulting in the teaching of at least one section of an upper division undergraduate class

Admission criteria

For more information

Jason Torres
Graduate Academic Advisor
Pioneer Hall 213
[email protected]

Last update of the page on October 5, 2021 at 3:00 p.m.

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