Sports management students participate in Super Bowl LII

The Florida State Sports Management Program is one of the few programs invited to participate in the Super Bowl.

Millions of people watch the Super Bowl every year, but only a few can experience professional football’s biggest game in person.

For students in Florida State University’s sports management program, the Super Bowl provided more excitement than anyone watching it from home could imagine, as they gained hands-on experience at one of the coolest networking of the year.

The Florida State Sports Management Program is one of the few programs invited to participate in the Super Bowl.

“Being able to be part of the biggest sporting event and see it come to fruition has been a truly unique experience,” said Dillan Jeffries, Masters in Sports Management student.

Experiences like this — and like the trip to the College Football Playoffs in January and the upcoming trip to the NCAA Women’s Final Four in April — are hosted by faculty members like Jason Pappas who give management students the sport a world-class education. These events and people also helped propel the FSU sports management program to the top spot in the nation.

The Florida State students had busy schedules and started running as soon as they arrived in Atlanta. On the first day, the students met with officials from the Atlanta Braves baseball team. After enjoying a VIP tour of SunTrust Park, they learned about the Braves’ behind-the-scenes operations. Before ending their day, the students picked up their gear from Team ATL, which is part of the Super Bowl organizing committee.

On the second day, the students met with representatives from the Atlanta Hawks, where they participated in a Q&A and networking session. Some students worked at ATL team events, others volunteered at several free events that took place around Mercedes-Benz Stadium, designed to encourage fan participation and build excitement for the big game.

On day three, students worked with On Location Experiences, an NFL partner company specializing in events and event production. Before starting their shift, the students were treated to a special training session led by a Disney representative. During this session, they learned tips on hospitality and how to improve the overall fan experience.

While the game between the New England Patriots and the Los Angeles Rams turned out to be relatively uneventful as far as the Super Bowl goes, Florida State sports management students gained invaluable experience. , learning the ins and outs of one of the biggest entertainment events in the world.

As part of the experience, the students helped visitors find what they were looking for, hosted private events throughout the stadium, and represented the host committee and its commitment to excellent customer service.

“This trip and this opportunity was just amazing and to say it had an impact would be an understatement,” said Sharad Saddlers, Masters in Sports Management student. “This experience has allowed me to see where I’m going, how much work it will take to get there, and what kind of work environment awaits me after I graduate. I couldn’t be more prepared and excited about it!

Learn more about FSU’s Sports Management program at https://education.fsu.edu/degrees-and-programs/sport-management.

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