Southern Miss Sport Management collaborates with NCS4 – Picayune Item

The University of Southern Mississippi Sports Management Program collaborated with the National Center for Spectator Sports Safety and Security (NCS4) in an experiential learning project during the Fall 2021 semester. The project included the undergraduate class Introduction to Sports Marketing in conjunction with NCS4 staff to develop a marketing plan for the sport safety center.

Dr. Stacey Hall, NCS4 The Executive Director and Professor of Sports Management, and Daniel Ward, Director of Training and Exercise, visited the class at the start of the semester to introduce the students to the NCS4, his journey and his mission. Students worked in small groups throughout the semester to develop a marketing plan proposal.

Various components of the marketing plan included SWOT analysis, market analysis, buying cycle, marketing strategy, and social media categories. All student group information has been officially presented to the NCS4 staff for evaluation and possible review of the implementation at the end of the semester.

“We are grateful to Dr Hall and NCS4 staff to approach us about the opportunity to work with their Sport Safety Center on creating marketing plan ideas. It was an exceptional opportunity for our students to discover NSC4 on our campus and their impact on sports safety internationally and nationally,” said Dr. Chris Croft, assistant professor of sports management and class instructor.

Hall said: “It was a pleasure working with Dr. Croft and his sports marketing students to develop marketing strategies for the NCS.4. The students showed a lot of passion and creativity, and we came away with great ideas to build brand awareness. The NCS4 intends to continue collaborating with academic units on campus for various projects.

Created in 2006, the NCS4 is the only academic center in the United States dedicated to the study and practice of spectator sports safety and security. The NCS4 mission supports the sports and entertainment industries through training and education programs, research, and outreach activities. The NCS4 works with sports leagues and governing bodies, facility and event managers, trade associations, private sector companies and government agencies. It is an essential resource for sports venue managers, event managers, first responders and other key responders. For more information, visit their website at https://ncs4.usm.edu/.

The University of Southern Mississippi and NCS4 currently offer graduate-level sports security courses that are linked to both the Masters of Sports Management and Masters of Business Administration (MBA) programs to emphasize sports security management. Additionally, a Graduate Certificate in Sports Safety Management is offered. For more information, visit Academic Programs at https://ncs4.usm.edu/training/.

About the University of Southern Mississippi
The University of Southern Mississippi (USM) is a comprehensive public research institution offering transformative programs at campuses in Hattiesburg and Long Beach, teaching and research sites on the Mississippi Gulf Coast, as well as than online. Founded in 1910, USM is one of 131 universities nationwide to earn the “R1: Doctoral Universities – Very High Research Activity” designation of the Carnegie Classification of Institutions of Higher Education, and its strong research enterprise includes experts in ocean science and engineering, polymer science and engineering, and major event safety and security, among others. USM is also one of 39 institutions in the country accredited in theatre, art and design, dance and music. As an economic engine, USM generates an annual economic impact of more than $663 million statewide. USM is home to a diverse student body of more than 14,000, representing 71 countries, all 50 states, and every county in Mississippi. USM students have earned four Truman Fellowships and 37 National Science Foundation Research Fellowships, while leading Mississippi with 27 Goldwater Fellowships, an honor that recognizes the next generation of great scholars. Home to the Golden Eagles, USM competes in 17 Division I sports sponsored by the National Collegiate Athletic Association (NCAA). For more information, visit usm.edu.

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