New handbook puts sports management expert at forefront of esports education

Gil Fried, JD is one of the editors of “Esports Business Management”, which has been called “the first textbook to present a comprehensive look at the world of esports”. He hopes it will become the go-to book for esports students and educators.

December 1, 2020

By Renee Chmiel, Office of Marketing and Communications

Gil Fried, JD is a recognized expert in sports management and esports business.

Gil Fried, JD, literally wrote the book on esports business, and he hopes it will become a go-to resource for learning the business side of a field that has exploded in popularity at the University of New Haven and around. the world.

A recognized expert in sports management, Dr. Fried realized the potential of esports several years ago, and has been at the forefront ever since, even teaching an esports course more than three years ago, when the area was much less known. He was excited about the myriad opportunities to foster education and enthusiasm for the field, and he hopes his new book, esports business managementwill take these efforts to a new level.

One of the book’s three editors, Dr. Fried developed the concept for the book, forming the “team” to make it a reality. The book brings together over 40 industry professionals from around the world, including Jason Chung, BCL, LL.B., executive director of commercial esports programs at the University.

Aimed at students taking an introductory course in esports, the handbook covers all facets of the field, such as marketing, key stakeholders, and legal concerns. It is called the “first manual to present a global look at the world of esports”.

“I wanted a text that would ensure that instructors could adequately teach such a new subject,” said Dr. Fried, a longtime professor at the University’s Pompea College of Business and coordinator of the graduate program in management. Sport. “I could eloquently discuss esports facilities, risk management, stakeholders, finance and related topics, and brought in experts who could help me cover other important issues. ”

“I hope this book will become the go-to book for the industry”
Image of Gil Fried's book cover.
Esports business management.

The book includes an instructor’s manual, PowerPoint presentations, and a 120-page web-based study guide with projects and assignments to help instructors. Dr. Fried, who wrote more than a third of the book’s text, says it was written to allow for annual updates because the field is changing rapidly.

“This book confirms my belief in the direction the industry is taking and its potential for growth,” he said. “I love being on the cutting edge of technology, and I believe that shows my ability to identify trends and then help bring them into my discipline. The industry continues to evolve, and that’s exciting for me and for the students.

Dr. Fried, who worked on the book during his recent sabbatical, says that of the 12 books he wrote, it was the one he finished the fastest. He and his colleagues were able to complete it in about a year.

To ensure the text accurately reflects the industry, Dr. Fried and his “teammates” have collaborated with several well-known esports organizations. The International Esports Federation, Esports Research Network, and the United States Esports Federation have all endorsed the book.

“I hope this book will become the industry’s go-to book,” Dr. Fried said. “To take it to the next level, esports needs professionalism, and we hope this text will help professionalize the industry and build legitimacy in a still relatively new industry.”

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