MSc Sports Management | Find a course

Launch your career in the sports industry with our highly rated Masters in Sports Management.

Attracting students from all over the world, this unique degree course is designed to meet the needs of the sports sector for qualified managers able to combine managerial and financial skills with specialist knowledge of sport and its unique institutional nature. You will learn to apply your knowledge to the challenges inherent in sports management – ​​from conducting research on event planning to advising organizations on the impact of policy changes.

The course is taught by leading experts in the field, whose research helps ensure that you are informed of the latest industry trends. You will also have valuable opportunities to undertake a period of professional practice with a sports organization, virtually or in person, and to participate in the organization of a sporting event with our industry partners. By the time you graduate, you will be well equipped to turn your passion for sports into your profession.

Improve your learning with Riipen

The University has a Riipen license for this course. Through this platform, you can work with global companies on real business issues that are assessed and scored. As you complete challenges, you build a portfolio. This platform can help you improve your skills, clarify your career, network with potential employers, and find a job you love.

Course objectives

The objective of our MSc Sport Management is to help you acquire the knowledge, understanding and skills necessary to become an effective manager in various sporting contexts. After graduating, you will be able to:

  • identify and assess recent changes in sport participation and policies, and their implications for sport management practices
  • apply management theory to the context of sports organization management
  • conduct research on sports issues relevant to the management and development of sports organizations and events

Professional connections

Our course tutors include people with experience as directors of national sports governing bodies, sports directors with extensive professional experience and staff who actively consult with international sports organisations. These connections add up to give you unique insight into real practice and access to an extensive network of industry contacts.

Sport is in our DNA

As Scotland’s university for sporting excellence, we have developed an international reputation for delivering sport courses that deliver results. We bring together leading academics to deliver high quality education in a variety of fields with a focus on your future employability. We are closely aligned with many sports bodies and have formal links with a growing number of organizations that can help facilitate your learning. Our campus is also home to the National Swimming Academy, the GB National Tennis Academy and Triathlon Scotland.

If you like sports, you will be perfectly at home at the University of Stirling.

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