Catawba’s Hayley Morgan Named 2018 North Carolina Sports Management Student of the Year
December 13, 2018
Catawba College sports management students were recently honored at the 2018 North Carolina Alliance for Athletics, Health, Physical Education, Recreation, Dance and Sports Management convention ( NCAAHPERD-SM) held in Winston-Salem, with Catawba Senior Hayley Morgan of Salisbury named the 2018 NCAAHPERD-SM Sports Management Student of the Year.
Upon accepting his award, Morgan shared, “I know there is no way I could have received this (NC Sports Management Student of the Year) without the constant support and guidance of my teachers. and mentors at Catawba College, and for that I am extremely grateful.
Morgan, a Rowan County native, was active during her time at Catawba College majoring in sports management and minoring in marketing. During her freshman and sophomore years, she attended Chip Ganassi Racing marketing events that featured drivers, sponsors, and live music in an effort to reach college-aged students. Throughout her time at Catawba, she worked under Senior Associate Athletic Director of Communications Jimmy Lewis. In this role, his responsibilities included video, graphics, statistics and score keeping; for her exceptional work ethic, she won the Catawba College Sports Information Student of the Year Award in 2016-2017 and 2017-18.
Academically, Morgan completed two internships with the Coastal Plains League (CPL), one with the Asheboro Copperheads as a media intern where she managed the team’s Snapchat and Instagram accounts, and another with the Thomasville-High Point Hi-Toms where she served in a similar capacity.
In addition to these experiences, Morgan also participated in the NCAAHPERD-SM Case Study Competition in 2017 and 2018, volunteered with the Big South Conference Women’s Soccer
Championship in 2017, worked on the home team for the ACC Football Championship game in 2016, 2017 and 2018, and volunteered for Special Olympics.
Haley Morgan represents the second consecutive sports management student from Catawba College to win this coveted state award. She was predeceased by Brandon Floyd ’17, who now works in the University of Arkansas Athletics Department after being named 2017 NC Sports Management Student of the Year. To be considered for the award prestigious, sports management students must submit a video resume which is posted on YouTube and judged by the North Carolina Sport Management Board. Morgan’s submission can be viewed on YouTube.
The other winner from Catawba College at the 2018 convention was Marcus Crawford of Florence, SC, who won the 2018 Ignite presentation competition. The Ignite format is a five-minute presentation with 20 slides, but the slides all automatically advance 15 seconds; it is the presentation equivalent of a haiku or a sonnet. The theme for this year’s contest was “Unity through sport: how sport can promote unity and peace.”
Crawford shared: “It was a great opportunity to compete against other sports management students, and an even greater honor to win the Ignite competition.
Morgan and Crawford also entered the case study competition alongside their Catawba peers, including Addison Watson of Kernersville; Lee Poteat of Salisbury; and Emily Goddard of Salisbury. The challenge for this year’s case study was to develop a strong marketing, media and promotional strategy for a DII sports department with a limited budget. Judges for the competition included Kim Pate, athletic director of Lenoir-Rhyne, and Aaron Bessey, assistant athletic director for marketing and promotions.
Poteat shared this about his first experience at the NCAAHPERD-SM convention: “The trip to Winston-Salem for the case study competition was a great experience. Being around students from other schools who want to work in the sports industry, competing with our creativity and receiving feedback from real academic ADs has been an unforgettable experience.
The two-day Academic Sports Management Convention has a unique format. The first day focuses on scholarship and faculty development, while the second day focuses on the professional development of undergraduate students, highlighted by the case study competition.
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