Brock Sport Management student named general manager of Canadian basketball franchise – The Brock News
Mel Kobe is finishing up his end-of-term homework and embracing December exam season like many other Brock University students.
However, Kobe also has another season in mind: the 2022 National Basketball League of Canada campaign.
A student at Brock Sport Management, Kobe was recently named vice president of basketball operations and general manager of the Kitchener-Waterloo Titans.
Kobe is set to graduate this spring with first-class honors. Between his Brock Finance classes with Associate Professor Chris Chard or his Marketing classes with Assistant Professor Michael Naraine, Kobe ran the Titans’ front office operations.
She recently hired a new head coach and is in the process of recruiting players for the upcoming season while developing and implementing the logistics of the franchise’s strategic plan ahead of the Titans hosting the season opener. league season in early February.
“My story is very different from most sports management students, but the mixed feelings of graduation are the same for all of us,” Kobe said. “It’s hard as a student to get to the end of your degree because you don’t want it to end, but on the other hand, it’s exhilarating to be out in the field doing something I went to school for.”
In 2019, Kobe was introduced to Brock University’s SPMA program through Guelph Nighthawks President Cameron Kusch (BSM ’05) of the Canadian Elite Basketball League (CEBL).
“Cam said to me, ‘If you want to go back to school for sports, then Brock is the place to go for this program,'” said Kobe, who worked as a volunteer coordinator with the Nighthawks.
Chard, who is also director of the sports management department, said it is valuable for SPMA graduates to make waves in the changing world of sports.
“The women who follow our program are fantastic. What were once typically male roles are falling apart. Melissa is a perfect example of that,” Chard said. “She is the general manager of a basketball franchise in Canada. It’s refreshing to see a hardworking student like Melissa succeed in her career.
Kobe grew up on a dairy farm in Stratford. She earned a basketball scholarship to the University of South Carolina upstate. However, she returned home after her freshman year and transferred to the University of Waterloo, where she played her U SPORTS eligibility with the Warriors.
In 2003, Kobe graduated from Waterloo with a major in philosophy and a minor in legal studies and criminology.
She entered the world of finance and decided to go back to school after living an ordinary corporate life.
“It’s easy to be forced into the cookie-cutter approach of what’s expected of you,” Kobe said. “You go to school. You get married, have kids, get a house with a mortgage and a job. We’re doing it all in order. It’s not that I wasn’t happy. I I just felt like I was going with the flow. No matter what I’ve been through in life, basketball has always been there.
Kobe continues to play basketball in the Grand River Senior Women’s League.
“When I graduated from Waterloo in the early 2000s, there were no professional basketball career opportunities like there are today,” she said. “And being a woman wanting to start a career in sport, it was ‘good luck to you’. It’s different today. It’s still a struggle for women in sport, but the landscape is changing.
Kobe is thrilled to graduate from Brock and begin shaping sports culture in Kitchener.
“It’s just a different feeling at Brock. They bring an amazing experience to their students that you can’t even put into words. After experiencing everything Brock has to offer, I now know that there are these incredible resources available to the University,” Kobe said. “They have this amazing internship program that our team and our league can leverage to help students get the experience they need that will help elevate our league.”